Many organisations operate in a complex world where changes in the behaviour of target groups and other stakeholders can be difficult to relate to. At More PR we therefore focus on the situations that matter to our clients rather than their target groups, which makes it easier to formulate communication strategies that are relevant and remain so in a constantly changing world. We conduct qualitative analyses and supplement these with quantitative data, so that we can improve our clients’ communication in the long term – always guided by the organisation’s business goals.